SANTIAGO BRUNI
My name is Santiago Bruni, and I’m an Art Director and poster illustrator based in Buenos Aires, Argentina. I studied Advertising at Miami Ad School, where I was nominated for awards like D&AD New Blood and won the Top Dogs Awards. I’ve worked with brands like Netflix, Shudder, AMC, MUBI and E!, and I’m currently a Visual Designer at Boogieman Media and artist at Hero Complex Gallery. As a huge pop culture fan, I bring passion and storytelling into every project I create.
Prime Paws.
This was an idea we had as a team for the El Diente awards. The idea is that Prime Video, in collaboration with Proyecto 4 Patas, a local pet shelter, is going to incorporate an additional function to X-Ray where apart from seeing the actors that appear on the screen, there will also be a profile for the pets that are in the series or movie.
Many people want to adopt a pet but avoid visiting shelters due to lack of time or the emotional difficulty of choosing just one among many.
Prime Paws brings pet adoption to Prime Video. Just like you can see cast details with X-Ray, this feature lets you discover adoptable pets while watching your favorite shows and movies.
When you pause a movie or finish an episode, Prime Paws suggests a real pet with similar traits to those on screen. With a single click, users can access adoption center details—making adoption as seamless as streaming.
