DIVERSIÓN SIN BARRERAS

Nickelodeon and Access4All have partnered to adapt their regular programming so that kids with disabilities can understand and enjoy it. The challenge was to create a graphic and audiovisual campaign to promote this new collaboration. The first part of the campaign would be an interview with blind children where they would tell us how they imagine Nickelodeon characters before and after watching the programming with Access4All.

 

Nickelodeon would send one of its illustrators who would draw both versions in real time to later compare them and show the change that this new app generates. The second advertisement would be similar to the first, but this time the interviewee is a deaf and mute child. You are going to be shown an episode of Nickelodeon's regular programming, and then we are going to ask them to tell us what they understood about the episode. Later, they would be shown the same episode but with Access4all, and they would tell us how they understood it now.