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Volvo's Check Cat.

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Inspired by the insight that many cats seek warmth in parked cars during winter, risking injury or harm when the vehicle is started, Volvo introduces 'Check Cat.'

 

This innovative keychain emits an ultrasonic signal upon ignition, deterring cats and other animals from hiding under or near the car. With Check Cat, Volvo aims to prevent accidents and promote the safety and well-being of both drivers and animals. This idea was done for a D&AD New Blood brief.

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