Thunderbolts.

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To promote the release of Thunderbolts, I developed an interactive experience that invited fans to become secret agents recruited by Marvel’s most unpredictable team. I really wanted to do something for this film as I loved everything Marvel is doing to promote it and the overall tone. 

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It all kicks off with a cryptic Instagram post revealing GPS coordinates in major cities around the world. Those who show up with AirDrop enabled receive an anonymous file containing their mission: investigate a series of mysterious disappearances — dark “shadows” on the ground left by The Void, the villain of the film.

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Participants have to track these shadow marks across the city and report them via WhatsApp. Once the mission was completed, they receive a personalized thank-you video from one of the Thunderbolts… followed by an exclusive package at home with movie tickets and limited-edition merch.

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I handled everything from the initial concept to the execution of the campaign’s visual identity — including the design of the board, key visuals, and the storytelling for the case study video. 

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This was all about building a world that felt secretive, reactive, and real — as if Marvel had left a back door open into the Thunderbolts' world.